A Purpose-Driven Approach to Skincare
Built on connection, education, and beauty with intention
The Heart Behind Pure Canvas
Pure Canvas was founded by licensed esthetician Damaris Pliego with a clear purpose: to create a skincare space where clients feel seen, supported, and confident in their skin.
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Damaris began her journey into esthetics later in life, during a time of personal transition and self-discovery. Her first professional facial became a turning point, revealing the power of intentional touch, genuine connection, and skincare that goes deeper than appearance. That experience shaped the foundation of Pure Canvas.
Why This Studio Exists
Pure Canvas was created to challenge the idea that skincare should be rushed, trend-driven, or sales-focused.
Instead, the studio is built around:
- Skin health over quick fixes
- Education over pressure
- Honest guidance over upselling
- Long-term care over temporary results
Every decision, service, and recommendation is made with integrity and intention.
Meet the Founder
Damaris Pliego, Licensed Esthetician
Damaris brings a thoughtful, skin-first philosophy to every client experience. Her approach is rooted in listening, assessment, and education, ensuring each client receives care aligned with their skin’s needs and goals.
She believes that true beauty comes from understanding your skin, trusting the process, and feeling confident without being overwhelmed by trends or products. Her goal is not just to treat skin, but to empower clients with knowledge and confidence that lasts.
Core Values That Guide Every Treatment
Connection
Building genuine relationships and creating a safe, welcoming environment where every client feels valued and understood.
Integrity
Practicing honest, ethical skincare with recommendations that truly serve each client’s long-term skin health.
Empowerment
Helping clients feel confident in their skin through education, personalized care, and intentional touch.
Beauty With Intention
Approaching skincare as a mindful practice that supports both inner confidence and outward radiance.
What Clients Can Expect
Every visit to Pure Canvas is designed to feel calm, clear, and supportive.
Clients can expect:
- A welcoming and nurturing environment
- Personalized treatments tailored to their skin
- Transparent communication throughout the service
- Education that simplifies skincare, not complicates it
The experience is meant to feel restorative, not overwhelming.
Who Pure Canvas Is For
Pure Canvas serves women and men ages 15–55 in San Jose and surrounding areas who:
- Value long-term skin health
- Prefer personalized care over one-size-fits-all treatments
- Want to understand their skin and routines
- Appreciate calm, intentional experiences
This studio is best suited for clients who are open to guidance and committed to consistent care.
A Thoughtful Client Journey
Consultation and Assessment
Each relationship begins with understanding the client’s skin, lifestyle, and goals.
Personalized Treatment Plan
Services are thoughtfully selected and adjusted to support each client’s unique needs.
Serving San Jose and Surrounding Areas
Pure Canvas is located at 1601 Branham Lane #20, San Jose, CA 95118 and serves clients throughout San Jose and nearby communities.
The studio is designed to be calm, accessible, and reflective of the intentional care provided within.
Looking Ahead
As Pure Canvas grows, the vision remains the same: to provide honest, educational, and skin-first care while expanding into deeper client education, community connection, and long-term wellness support.
The goal is to redefine beauty as healthy, confident, and deeply personal.
Frequently Asked Questions
Who founded Pure Canvas?
Pure Canvas was founded by licensed esthetician Damaris Pliego.
What does skin-first mean?
Skin-first means prioritizing long-term skin health over trends, sales, or quick fixes.
Do you offer personalized treatments?
Yes. Every treatment is customized based on the client’s skin and goals.
Is the studio sales-driven?
No. Recommendations are made only when they truly benefit the client.
What age range do you serve?
Clients ages 15–55 are welcome with age-appropriate care.
Do you educate clients about skincare?
Yes. Education is a core part of every service.
Where is the studio located?
Pure Canvas is located at 1601 Branham Lane #20, San Jose, CA 95118.
Do you serve San Jose clients?
Yes. Pure Canvas serves clients throughout San Jose and surrounding areas.
What type of clients are the best fit?
Clients who value education, patience, and long-term skin health.
How do I get started?
You can begin by reaching out to request an appointment.